Video gaming customers want to be entertained and they enjoy winning. If a Operator sets the payout too low (a minimum 80% player payout is required by the Illinois gaming legislation) in an effort to maximize profits the gaming terminal will be less fun to play and will discourage customers from playing. Less play ultimately leads to lower total profits. Higher payouts of 95% or more make gaming more fun and result in customers playing for longer periods of time which generates more revenue and keeps customers coming back to the establishment.

Sophisticated casinos employ mathematicians and statisticians with advanced degrees to analyze and determine why some video poker games are more profitable than others. Advanced statistical analysis and constant software payout adjustments ensure that customers enjoy and keep playing while maximizing profits for the establishment and operator.

Todd Ruddick, our SVP of Strategic Analysis is a recognized expert in the modeling and development of revenue management statistical analysis. He most recently developed revenue maximization algorithms for United Airlines. Todd is a graduate of the Massachusetts Institute of Technology (MIT) where he obtained a MBA and Master of Science in Advanced Aerospace Systems following a BS in Aerospace Engineering from the University of Michigan.