Facebook is still the largest social media platform for business promotion. With over a billion users, Facebook continues to dominate the social media game. Effectively utilizing Facebook for your slot machine business is all about making your slot machine players feel connected with your establishment. To do so, it’s important to understand who your patrons are and to develop a balance of content in your Facebook posts.
Who are your customers?
The most important part of connecting with your players is being able to accurately identify them. Sandy Chen, of Oregon State University-Cascades, and her colleagues found that the most common profile of a slot machine enthusiast was a female homeowner, between the ages of 55 and 60, with at least some college education and an annual household income of more than $55,000. This study is interesting to note, however since it was done outside of the Illinois gaming market, your location’s actual demographics may vary. That’s why we always recommend doing actual research regarding your customers.
You can actually learn more about your customers for free just by using your Facecbook business page. While the free demographics provided by Facebook won’t be as in depth as the ones presented in the above study, it will provide your business with a strong starting point to identifying your customers online and will act as a guide for your content on Facebook.
To see demographics about the people who like your Page:
- Once in your business page, click Insights at the top of your Page.
- Click People on the left.
- Click the Your Fans section to see the percentage of people who like your Page by age, gender, country, city, and language.
Balance your promotional posts with value
A critical part of keeping your slot players engaged is not bombarding them with promotional posts that are solely based on selling to them. Promotional posts are very important to your establishment and your customers, but it’s important to create balance by also posting value posts. “Value posts” are posts that provide some value to your fans without any sort of sales element. We recommend developing a balance between promotional and value posts using a 3:1 ratio. That means three value posts to one promotional post. To learn what is valuable to your patrons, it may help to review their demographics.
For ideas on what to post on Facebook, check out What to Post to Promote Your Licensed Gaming Location on Social Media.
Every establishment’s target customer will vary, therefore a social media plan that works for one establishment might not work for another. The key to success in engaging with your fans on Facebook is using the data available to you to help identify and listen to your players, and developing a balance of content to ensure you’re delivering value. Keep your patron’s demographics in mind to help ensure your establishment is providing valuable content to your customers and keeping them engaged with your business. Show your fans on Facebook how much you value them, and they will return the favor by being engaged online and in person, by advocating for your establishment, and continuing to return to your location time and time again.
Sources:
https://thedigitalrestaurant.com/7-ways-for-restaurants-to-increase-facebook-engagement/
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