We know it may sound scary, but adding digital marketing to your existing marketing plan doesn’t have to be a big deal! There are many small steps you can take in your video gaming establishment to encourage your patrons to interact with you in the digital sphere.
Encourage Patrons to Write Reviews
We’ve talked about it before (check out this article), but positive reviews for your small business can be a huge factor in your digital marketing plan. Whenever you have a successful interaction with a customer, try asking them to leave a review of your business on Facebook or Google. Or, create small signs or posters in your establishment reminding patrons about how vital positive customer reviews can be to a small business like yours – your customers will want to help you out!
By taking this small step to increase your positive reviews online, you can expect to see more potential customers interested in your business. By seeing more positive reviews and experiences associated with your business, new customers will be more willing to take a chance on your establishment!
Get New Followers
You can be as active as you want on social media, but without a dedicated base of followers, you may as well be talking to a brick wall. Social media can be a great way to keep customers updated about upcoming events, drink specials, menu changes, and more. So how can you encourage your customers to follow you on social? It can be easier than you think. Train your staff to encourage patrons to follow you on social for the latest updates. Or, put a small line on the bottom of your menus about where customers can find out more information about you guys online. If you want to get more advanced, create posters with QR codes or links that lead directly to your social media pages. The more you can get your social media accounts on display, the more likely it will be that your customers will follow you!
Take Advantage of Digital Monitors
AEPlayer TV is one of Accel’s brand new, dynamic marketing tools. AEPlayer TV is a free multi-faceted, interactive content platform for your video gaming establishment. Through AEPlayer TV, your customers will be exposed to engaging graphics designed to promote slot play in your locations and drive foot traffic to your gaming area.
Review Your Metrics
This is our final tip! It may not explicitly have to do with emphasizing digital marketing in your establishment, but it is just as important. Like every new idea or marketing plan you implement in your gaming establishment, you need to take some time to evaluate the effectiveness of the plan. If you take our advice above and do not see a significant change within three months or so, it may be time to go back to the drawing board – and that is not a bad thing! The hardest part about digital marketing is that sometimes marketing plans don’t work out and there’s no real reasoning behind it. Just make sure that you don’t give up!