A comfortable gaming environment is key to pleasing your players. Players will visit more often and stick around longer if they feel good in a gaming space. Prior to installing slot machines in bars, restaurants and other gaming locations across the state of Illinois, Accel Entertainment sends in technical experts to assess where a location’s gaming area will have the best chance of optimizing revenue. These areas are revisited frequently by Relationship Managers and maintenance techs to ensure success. According to our experts, we’ve come across a common problem: customer distraction.
Simply put, gaming locations in Illinois can fall prey to setting up their gaming machines in such a way that their customers either don’t want to use them for an extended period of time or aren’t even inclined to play them in the first place. Perhaps it’s because one machine is placed in an isolated, barely noticeable location. Or maybe the line for the women’s restroom goes right through the middle of the gaming area. Whatever the reason, it creates a distracting or off-putting environment for players who would otherwise be interested in these games.
If you’re worried you’re not optimizing your gaming revenue due to distraction in your gaming area, use this checklist to assess potential disruptions and annoyances:
Is your gaming area distracting? Answer these questions:
If you answered “yes” to one or more of the above, you run a higher risk of distraction — and decreased gaming machine revenue. If this is a concern, contact your Accel Entertainment Relationship Manager immediately. Our experts will be able to further assess your gaming area to make recommendations for improving the space and potentially increasing your gaming revenue.
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