When it comes to your business’ online presence, Facebook and Twitter both offer considerable opportunities to connect and engage with potential and existing customers, increase brand awareness, and drive traffic to your location. However, when it comes to functionality and purpose, the platforms are very different.
Facebook and Twitter have continuously outranked other social channels for years, and their versatility makes them perfect for connecting with wide ranging audiences. While both platforms have seen ups and downs, particularly related to business accounts and pages, these two platforms are often the most popular choice for businesses. Sometimes being on both platforms isn’t the right investment for your business, so here are some tips to help you make the most of your time and money.
Facebook vs. Twitter Round 1: Overview
When comparing Twitter and Facebook for your business, first think of the purpose of these platforms as a whole. Facebook’s purpose is to connect individuals with those they care about. Facebook can be used to share photo, videos, and text posts updating about things going on in people’s lives.
Twitter is used to share real-time information, quick thoughts and ideas, and trending news. People can also use Twitter to connect with friends and family on a quick, surface level way but Twitter is often used for a bigger purpose to connect with the world and stay up to date on current and topical events and discussions.
Facebook vs. Twitter Round 2: By the Numbers
The average customer logs on Facebook at least eight times during a 24-hour period, compared to only five times for Twitter.
The total number of adults in the United States who use Twitter is 24%. Twittertypically appeals to a younger demographic -- 40% of Twitter users are between the ages of 18-29, while less than 20% of Twitter users are people aged 50+. Approximately 46% of Twitter users are on the platform daily, and 81% of millennials check Twitter at least once per day.
By comparison, Facebook reaches a wider demographic, with nearly 70% of U.S. adults on the platform. Facebook appeals to the 18-29 age group, attracting over 80%. It proves more popular for an older demographic, as well. 65% of people ages 50 and up use Facebook.
The popularity of Facebook means the space is more saturated. Companies need to try harder and spend more to get the attention of their audience. Evaluate and decide if your business has content that aligns well with Twitter's fast-paced community. Twitter might not be as focused as Facebook when it comes to targeting but it’s a lot less competitive.
Facebook vs. Twitter Round 3: Finale
Ultimately, it will be up to you to decide whether Facebook or Twitter is right for you and promoting your business on social media. Just because Facebook has a wider reach doesn’t necessarily mean it’s the best choice for your company. The fast-paced nature of Twitter, along with the fact that it appeals to wide varieties of people, can make it ideal for organizations who want to stay ahead of the curve.
Both Twitter and Facebook deliver information and spread brand awareness in unique ways. While there may be some user crossover, each platform serves brands differently, which is why most companies prefer to use a combination of both channels in their digital marketing campaigns.
Sources:
https://blog.hubspot.com/marketing/twitter-vs-facebook
https://www.pewinternet.org/fact-sheet/social-media/
http://customerthink.com/facebook-vs-twitter-whats-better-for-your-business/
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